Dear Prospective Advertiser:
The Gun is your opportunity to join us in targeting our mutual business and consumer audiences; to deliver exactly what those existing and potential customers want to read and learn more about, the sporting life, and to package it all in an attractive magazine format that is made available to your best prospects, the customers of Griffin & Howe.
The Gun features editorial content about the various aspects of the sporting lifestyle: Shotguns, Rifles, Gunsmithing, Wingshooting, Clay Shooting, the Shooting School, Big Game Hunting, Clothing, Accessories, Sporting Art and Books. There will also be articles focusing on interesting customers and lifestyles.
The Gun is unique in that, in addition to the high quality print edition, a high quality online edition will be available on our web site www.the-gun.com All of the articles and all of the ads will be available in high resolution, suitable for reading, or printing. The online edition will also offer archives of previous issues. And, importantly for the advertiser your ad, in the current or in archived editions, when viewed online can have a link to your web site at no additional cost.
Why will your potential customers read The Gun?
The answer is targeted editorial content that delivers:
- Informative & Entertaining Articles…on the growing popularity of guns, hunting, and shooting.
- Sporting Lifestyle Features…on interesting and inspirational people, places and activities.
- Experts in Their Respective Fields… whose insights are delivered in concise, well crafted prose.
- Our Mission-Statement View… to explore the role that partnerships make our life and sport more enjoyable.
What are the major advertiser benefits?
- The Best Rates … because every space we offer reaches many of the same targets as major national, indeed, international publications; The Gun allows advertisers to reinforce messages and exposure at prices much lower rates. All our ads are full page presentations.
- Efficient Cost-Per-Reader Reach …since most copies will enjoy multiple readership.
- Complementary Editorial Exposure …for your products and services at no extra cost.
- Extended Shelf Life … as a result of timeless editorial content, great packaging and the archived issues on the web site.
Distribution and Circulation
Each issue of The Gun is mailed to over 16,000 customers of Griffin & Howe. The distribution is mainly in the greater metropolitan of the Northeast. An additional 2,000 copies are distributed at major, high end sporting shows where we exhibit.
Please feel free to contact me.
Sincerely,
Joe Prather
Publisher
Griffin & Howe, Inc.
33 Claremont Road
Bernardsville, NJ 07924
Cell: 908-581-2034
Tel: 908-766-2287 | Fax: 908-766-1068
E-mail address: prather@griffinhowe.com
Web address: http://www.the-gun.com
Advertisement Specifications
The page trim size is 8 3/8 inches wide by 10 13/16 inches high. Ads are best submitted as digital files; our first choice is hi-res PDF files. If you wish to use another format (TIF, JPG, etc.), please contact Oliver Shapiro (olshapiro@yahoo.com) for more information.
Pricing
All ads are a full page. Ads can be in four color or black and white.
The publication size is 8 ¾” x 11 ¾”
Full Page: $2500
Inside Front Cover: $3,000
Inside Back Cover: $3,000
Back Cover: $3,500
